Recording artists: How to manage your music like a business

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Are you trying to get your music out there, but not making much headway? Try looking at it from a business perspective. Are you doing everything you can to promote your brand, know your audience and build industry connections? Find out below.
Know your audience
When trying to get people to discover your music, think like a retailer. After all, you are trying to get audiences to see your music as goods worth investing in. A