Drake Partners with Authentic to Scale OVO.

Authentic Brands Group today announced the acquisition of a majority stake in the intellectual property of OVO, the premium lifestyle brand co-founded by Drake. As the driving force behind OVO, Drake will retain a significant ownership stake and continue shaping its creative vision alongside Authentic.
The partnership builds on Authentic’s proven approach to growing iconic brands and cultural assets through content, experiences and global commerce while preserving the identity and creative