Drake Explains ‘Iceman’ Rollout & Streaming Strategy

Drake is prepping his ninth studio album, Iceman, and its release is highly anticipated considering the aftermath of his feud with Kendrick Lamar and the UMG record label. In a new interview, Drake explained his embrace of livestreams to roll out Iceman to the masses, using unconventional methods to drum up interest in the project.Drake spoke exclusively with Complex to share details about his strategy for the upcoming Iceman drop and why he decided to take the marketing path he employ