SwimOutlet Has a New App. Can It Make Buying Swim Gear Easier?

By SwimSwam Partner Content on SwimSwam
This is a review of SwimOutlet’s new app. Founded in 2000, SwimOutlet has grown into the leading online retailer dedicated to aquatics. Swimoutlet has also built swim-focused software and digital products, including Swim.com and this new shopping app. The launch reflects a sustained investment in technology, although SwimOutlet has not publicly disclosed enough data to rank that investment against the rest of the industry.  (SwimSwam is in an on