Exeter Chiefs end Native American branding

Exeter Chiefs are to end their Native American-themed branding at the end of the season after criticism and pressure from the Native American community.The club will keep their ‘Chiefs’ nickname but will remove their Native American imagery and replace it with a new logo inspired by the Celtic Iron Age Dumnonii Tribe.LONDON, ENGLAND – JUNE 26: Rob Baxter, Director of Rugby of Exeter Chiefs looks on prior to the Gallagher Premiership Rugby Final between Exeter Chiefs and Harlequ