Inflatables and influencers: Make Cricket Cool Again or make it free? | Emma John

The Cricket World Cup does not need McFly and Love Island to be cool. It is just lost behind Sky’s paywallAdmiral Jellicoe probably wouldn’t have been a big advocate for one-day cricket. In the first world war, the commander of the British fleet gained a reputation for a strictly defensive style of play, the kind of dead-batting that determined the Battle of Jutland was only ever going to end in a draw. Winston Churchill did, after all, describe him as “the one man on either si