ICC chief applies a positive spin at 2019 Cricket World Cup launch

• Street cricket at party in Brick Lane kicks off countdown
• ‘It is challenge keeping formats from cannibalising each other’It is a brave move to stage a World Cup in a country where the chairman of the board believes “the younger generation” and the “Asian community” are not attracted to your sport, and braver still to make those two audiences such a key part of your marketing strategy. Which is what the International Cricket Council has done for t