County cricket talking points: why is the T20 Blast not taking off?

The tournament has been blessed with good weather and a plum spot in the calendar but it is not reaching a wide audienceBy Gary Naylor for the 99.94 Cricket BlogThe Vitality Blast! (Is it just me, of does “Vitality Blast” sound like a pole vaulter routinely beaten by Sergei Bubka in the 1990s?). It has the weather, the plum spot in the calendar and big crowds but, up against Wimbledon, the British Grand Prix and something you may have heard of going on in Russia, it fails to find a n