Armpit advertising: Australian cricket umpires to carry deoderant ads under their arms

Underarm ads for deodorant believed to be a world firstUmpires to wear the ads during Big Bash League gamesCricket advertising is set for areas never before reached, with umpires in Australia’s Big Bash League to advertise a new sponsor in their underarms.In a groundbreaking “armpit advertising” campaign revealed on Thursday, Cricket Australia announced a commercial partnership with the Australian deodorant and antiperspirant brand Rexona. Related: Don Bradman's first baggy gre