“Our ambitions are way bigger”: Aaron Radin talks league growth at BBL All-Star

In the shadow of the British Basketball League (BBL) All-Star game, a symbolic centrepiece of Aaron Radin’s tenure as CEO, the league’s narrative is one of ambition tempered with reality.Radin, with his grand vision, has undoubtedly pushed the league to new heights as he seeks to elevate its status within the UK’s football-dominated landscape but the path continues to be fraught with challenges.
The All-Star game, a new addition this season in replacement of the Cup competition