This isn’t just an anti-shoplifting campaign...

In a spoof take on Marks and Spencer’s famous "this is no ordinary…" ads, West Midlands Police have launched a new campaign to pull the shutters on shoplifting.

Ahead of an anticipated seasonal rise in retail crime the force is stepping up its efforts to target shoplifters and - for the first time - get those tempted to buy stolen goods to think about what they’re really funding.