Nottingham Post commented Where to get the best ice cream in Nottinghamshire, whatever the...

The ice cream industry was looking skywards today in the hope of normal August weather.National consumption of our favourite summer treat has been stagnant since the recession and a cool, windy spring and frequently overcast summer will not have helped sales in 2015."The weather plays an important role in demand for ice cream, particularly in the impulse segment, and some operators generate 70% of their revenue between April and September," says an IBIS market research report on the...