Nottingham Post commented Garry Birtles column: FA Cup should not be re-branded as Emirates...

Whatever next? The Aldi Champions League?I can't believe the FA Cup looks set to be named the Emirates FA Cup.I don't care how much the sponsorship deal is worth, it simply shouldn't happen.This is the FA Cup we're talking about here.It is the oldest and most famous cup competition in the world. There's no way it should be re-branded.The Football Association might be about to get £30m for a three-year sponsorship deal with the airline, but the reality is it will devalue the cup even more..