GemmaToulson published New Victoria Centre screen will show adverts based on shoppers'...

A new big screen being installed outside Nottingham's intu Victoria Centre will use audience recognition cameras to display adverts most likely to appeal to individual shopper's consumer profiles.The giant digital billboard will use cameras to establish someone's age, gender and even their emotions to identify which products they are most likely to appeal to them.The screen will then show adverts of those products.Measuring at 11.52m wide by 7.68m high, around the height of a two-storey...