Rational Thinking and Emotions - Tabitha Sureshkumar Newstead Wood School

According to the social science, economics, it is assumed that a rational individual would try to maximise the overall benefit of a good (known as utility), and they try to achieve this by weighing the pros and cons of a decision. However, there are many underlying factors that may sway our decisions, this can include: the inability to stray away from habits, acting in relation to societal norms or making impulsive decisions.