Zero Heroes – how can we tackle Birmingham’s food mountain?
Almost half of all waste placed in the city’s household wheelie bins is food – that’s the shock finding from new research carried out by Birmingham City Council.
A two-week survey of a sample of bins in May and June of this year revealed that 48 per cent of waste within ‘residual’ (household/black lid) bins was food.
The findings are being used as the catalyst for the second phase of the council’s Zero Hero campaign, launched in September as part of the effort
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