WPP acquires Made Thought to form “world-leading collective” The New Standard

WPP has acquired a majority stake in branding studio Made Thought in a move to create an “industry-leading collective” called The New Standard. It will be integrated into WPP-owned creative agency AKQA and join forces with Universal Design Studio and Map Project Office to form the new consultancy. Made Thought was founded in 2000 by Paul Austin and Ben Parker, and currently employs 55 people...
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