Why gender stereotypes in typefaces can stifle creativity

“This is great but make it more feminine.” When it comes to fonts, type designer Marie Boulanger says she has heard comments like this “countless times” from clients. “If you think about it from a design point of view, that word contains nothing that designers can use,” Boulanger says. “I think it’s important to examine your bias and ask why you’re saying masculine or feminine and the qualities you’re attaching to gender that you need t