What will branding look like in 2023?

I’m always highly sceptical about ‘trends’ in design. I’m very much of the mindset that fashions fade, while true design (where form follows function) is eternal. A good logo, therefore, should never follow (or be inspired by) a particular zeitgeist. It would not be the purest representation of itself, or the strategy behind it, if it did. So my future trend predictions lie mostly around ‘moods’...
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