Using Micro-Interactions to Drive UX

Micro-interactions effectively communicate brand identity and ethos while strengthening ties with the customer. These habit-forming tools make for a fun and seamless user experience. Facebook’s ‘likes’ and Tinder’s ‘swipes’ are two classic examples. 
Micro-interactions originated with the need to guide customers who had hit a snag while using a service or a product. The goal was to ease customers into being more product-savvy via subtle reassurance and f