Using Big Data for Real-Time Insights and Informed Decision-Making

Technology holds paramount importance for businesses in today’s world. Equally significant are the exabytes and zettabytes of data produced and procured through it, succinctly referred to as ‘big data’.The Big Data Discourse
Businesses of the twenty-first century thrive on technology and, more specifically, on data. To put it more precisely, they base their decision-making on big data.
Why do they rely so heavily on this data? And is the data they produce truly valuable to them