Unlocking the Power of Design to Help Users Make Smart Decisions

Users are faced with decision-making on websites every day. The decision-making process can be far more complex than it appears, and poor decision-making can lead to user dissatisfaction, decreased sales, and damage to brand value. For this reason, it’s imperative that designers focus on decision-making throughout the entire UX workflow.
UX, from a decision-making perspective, means focusing on a user’s context and individual needs. How does the immediate decision fit into the user&