Twinings tea targets millennial consumers with new branding

Butterfly Cannon has rebranded Twinings tea with new packaging that aims to appeal to a younger audience by drawing on themes of travel. The new design intends to translate the brand’s history into a “cool new London luxe” rather than the “souvenir of old London” that Twinings had become, explains Butterfly Cannon creative director Arron Egan. It is also supposed to help customers navigate the...
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