Tuborg amplifies “cultural icon” across new branding

Danish beer brand Tuborg has a new identity which looks to celebrate the main brand symbol, the Danish clockman. Leeds-based studio Robot Food was appointed following a three-way pitch in 2021. Before now, Tuborg’s branding had not been updated for decades, according to Robot Food creative director Ben Brears. Brears explains that, because Tuborg is a “Danish cultural icon” and Robot Food is UK...
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