ThoughtMatter designs identity for misshapen food range

ThoughtMatter has named and created the visual identity for US online grocer Misfit Market’s new private-label brand Odds & Ends, aiming to highlight the unique nature of its misshapen products. As well as making high-quality food more affordable and accessible, Misfit Market is also working toward breaking the food waste cycle. Odds & Ends fits into this goal as the range is made up of discounted...
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