This wildlife group rebrand aims to put animals and people on an equal footing

Singapore-based design studio Anak has rebranded Mandai Wildlife Group, a 300-acre nature reserve that comprises wildlife parks, an eco-resort and conservation foundation.
Mandai runs several sites across Singapore, including Singapore Zoo and Jurong Bird Park. For the rebrand, Anak has crafted elements including a rainforest-inspired frame, tone of voice guidelines and a bespoke typeface.According to Anak associate creative director Kit Chua and senior designer Jeremy Tan, the team approached t