This flag has been designed to represent and protect Antarctica

“Flags are maybe the best example of effective communication design there is,” says designer Evan Townsend. “I knew we could use a tool like that in Antarctica.”
Despite having been the subject of human exploration for 200 years, Townsend is the designer of Antarctica’s “first ever” flag.
He designed True South while working there, providing support to a scientific research team during the continent’s winter, when the average temperature averages -