The growing illustrator-led puzzle movement: “why use stock imagery when this exists?”

UK jigsaw puzzle sales hit £100 million in 2020, according to the Guardian. Fuelled by pandemic-induced social restrictions and lockdowns, the newspaper also notes that more puzzles were bought for adults than children over the year – this is not the norm it says.
Inside the puzzle industry itself, another shift is occurring. More and more, “traditional” art puzzles are being traded for illustration-led offerings. This shift has allowed a growing number of companies to wo