Special Projects designs Aura app to help guide people through IVF

London-based studio Special Projects has collaborated with start-up Aura Fertility to create a new femtech app which aims to improve the IVF experience. Aura is a support platform that aims to offer personal care to people going through IVF. Special Projects, which specialises in user centred design, conducted interviews with IVF patients in attempt to understand their challenges...
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