SomeOne rebrands Santa’s Lapland to be “more authentic” to its destination

London-based SomeOne studio has rebranded a travel operator known for organising package holidays to Lapland to veer away from Christmas clichés and better represent its offer. SomeOne’s instinct was to move the brand towards “more authentic stories” linked to its location in the far north of Finland among the snowy forests of Saariselkä, more than 200km above the Arctic Circle...
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