Saga rebrands to focus on “experience rather than age”

London-based studio SomeOne has rebranded over 50s company Saga, hoping to showcase a “more positive side of getting older”. Saga was founded in 1951 and provides insurance, travel and financial services for those aged 50 and over. The strategy for the rebrand was informed by insights from Saga members, explains SomeOne co-founder Simon Manchipp. According to a Saga survey, 70% of over 50s feel...
Source