Rbl rebrands ZSL with ecosystem-inspired identity

Leamington Spa-based studio Rbl has repositioned The Zoological Society of London (ZSL) to better represent the interconnected strands of its work with a new logo and graphic language inspired by ecosystems. After being recommended to ZSL, Rbl won the work through a competitive pitch process. Rbl creative director Adam Concar says that the brief was about “solving a problem” and that ZSL was “very...
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