Qantas airline rebranded – Marc Newson redraws kangaroo

Australian national airline Qantas has been rebranded and its famous kangaroo icon has been redrawn as a simplified silhouette with no arms.
Designer Marc Newson has led the project working alongside Australian consultancy Houston Group.
New look kangaroo
Newson, who has previously designed Qantas airport lounges and its A380 aircraft cabin, says that the redesign “aims to retain the fundamental essence of the flying kangaroo but also move the brand forward.”
The kangaroo is “