12-01-2023 14:41 via designweek.co.uk

Presidio Park rebrand references classic US national park posters

San Francisco-based creative agency MacKenzie has rebranded national park site Presidio, which includes a new logo inspired by vintage signs and WPA (Works Progress Administration) posters. The WPA scheme, which ran from 1935-43 employed 8.5 million people on state projects, many of which were communicated through posters. This included the promotion of national parks. Unlike other national parks...
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