Peter Saville refines Aston Martin’s winged logo in “edgier” brand update

Aston Martin has updated its branding – including a new version of its winged logo redrawn by Peter Saville – as it looks to appeal to a new generation of drivers. It is the British car brand’s first major overhaul since 2003. The design work also includes a range of social, digital and print assets as well as a campaign video. The principle behind the new work is “Intensity.Driven”.
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