Personal hygiene brand Wype opts for “cheeky” new identity

Among Equals has rebranded “below-the-waist wellness company” Wype, with a “cheeky ass-terisk symbol” at its centre. Wype is a gel that can be applied to regular toilet paper, changing it into something similar to a wet wipe. Since actual wet wipes have a negative effect on the environment when flushed down a toilet, Wype aims to offer an eco-friendly alternative. According to Among Equals founder...
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