Pentagram’s Natasha Jen: “Design is not a monster you ‘unleash’ to fix the world”

Courtesy of Design Indaba and Pentagram“It’s very hard to explain to people what a graphic designer does,” says Natasha Jen, partner at Pentagram’s New York office. “I think of my role as playing with words, symbols and images. It’s about making things tangible and understandable, and if we can make things delightful – that’s the goal.”
There is a reason Jen, a prolific graphic designer who has created branding, exhibition spaces, installatio