Penguin redraws Peter Rabbit amid brand refresh to “futureproof” him

Penguin Random House has revealed a refresh for The World of Peter Rabbit, in a bid to “futureproof” the brand for future generations.
First thought up by Beatrix Potter in 1902, the Tale of Peter Rabbit has never been out of print an remains one of the world’s best loved children’s stories.
In 2022, Penguin Random House Children’s will commemorate Peter Rabbit’s 120th birthday with a collection of celebrations. In preparation of this, the team engaged design