Mucho’s identity for a fishing group hopes to hook a wider audience

Design studio Mucho has crafted the branding for Big C Charters, a charters service based in the San Francisco Bay Area. The company offers fishing trips, whale watching and custom excursions around the local area. It’s named after its founder, former professional basketball player Christian Cavanaugh. More specifically, it’s a reference to his notable height of 6’8’’. The studio...
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