MassiveMusic launches “world’s first” data-driven sonic branding tool

Sonic branding consultancy MassiveMusic has partnered with music testing company SoundOut to launch the “world’s first” data-driven sonic branding tool.
MassiveBASS (Brand Attribute Sound System) “combines art and science”, according to the consultancy, using data and metrics that measure recall, distinctiveness and connection to brand personality.“Scientific insight upfront, before we start composing”
MassiveMusic senior creative strategist Marijn Rooze