Marugame Udon breaks into European market with giant neon noodles

Branding consultancy Harrison has designed the branding and interiors rolling out over 150 sites throughout Europe for Japanese restaurant group Marugame Udon, which features udon noodle lighting and a suite of bespoke illustrations. The philosophies of Wabi Sabi, meaning “naturalness without pretence”, influences Marugame Udon’s overarching look and feel. As well as this, Harrison’s aim was to...
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