Manual Creative “avoids nostalgia overload” with new branding for Schwinn

Manual Creative has rebranded US bicycle manufacturer Schwinn, in a bid to rediscover the company’s “personality and style”. Founded more than 125 years ago in Chicago, Schwinn was a household name throughout the 20 th century. “It was the ‘cool’ bike to have – Schwinn really had a hand in making the cycling industry what it is today,” says Manual creative director Tom Crabtree. Over the years...
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