21-01-2022 13:23 via designweek.co.uk

M&M’s unveils identity redesign for an “inclusive” future

M’s has revealed a global redesign in an attempt to create a “world where everyone feels they belong”. Jones Knowles Ritchie (JKR) has crafted the new look, which will be rolled out across product, retail environments and campaigns. M&M’s were first sold in 1941 and named after the sweet’s two founders, Forrest Mars and Bruce Murrie. It’s currently owned by Mars. According to Mars...
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