Kiki Cocktails’ identity eschews “stuffy cocktail hour” connotations

Oat has rebranded Kiki Cocktails with a new identity, which borrows from the visual language of magazine front pages and mastheads. Each cocktail now features an illustrated character, which overlaps a new logotype, coming together in a way which is reminiscent of a magazine cover and masthead. Kiki wanted to represent inclusivity and shared moments through the brand, moving away from the “stuffy...
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