Interbrand designs new internet connectivity standard mark Matter

Interbrand has created the identity for Matter, a mark which seeks to clarify the interoperability of devices for the Internet of Things (IoT).
The work has been commissioned by the Connectivity Standards Alliance, which is made up of tech leaders including Apple, Amazon and Google.“This new connectivity standard promises to deliver new levels of simplicity, reliability and interoperability for the IoT,” Interbrand says, and is set to sit alongside standards like Bluetooth and Wi-Fi.