How to Use AR in Brand Experiences

AR (Augmented Reality) continues to build as one of the most exciting technology innovations to appear in recent years. More accessible than virtual reality experiences, since no specialist headset is required, AR has quickly emerged as a crucial tool for building unique experiences.
Although interest in AR as a tool for customer interaction and experience has been growing, demand has skyrocketed in recent years. In addition, since the pandemic of 2020, companies no longer have the same in-pers