How to Effectively Critique a Client’s Ideas

Much of the web design process depends on feedback. We learn about our client’s needs, then design a website with them and their audience in mind. For their part, clients are pretty good at telling us if we’ve hit the mark (or not). Ideally, this feedback loop will help to improve the final product.
However, feedback is a two-way street. Clients bring ideas to the table as well. And while it’s tempting to simply do as they ask, that’s not necessarily going to produce the