How To Convince Clients To Invest in a Custom Website

The web design marketplace is flooded with choices. And it’s especially tough for those of us in the mid-to-high pricing tiers. We’re competing with both discount designers and DIY services that promise the moon (all for one low monthly price).
Thus, convincing a client to invest in a custom website can be difficult. They may see the low-cost options as being just as good. Or they simply may not understand the difference.
It’s up to us to educate prospective clients about what