How Social Media Uncertainty Reinforces the Importance of Websites

In the early days of Facebook, I recall having a few conversations with people who wondered if the platform may one day serve as a website replacement. Facebook Pages, after all, enabled organizations of all sizes to easily connect with their audience.
The argument made sense on some levels. Facebook Pages were free – websites not so much. Why pay for a potentially complex marketing vehicle when there was a simple, no-cost option? This seemed like a particularly good path for small busines