How Lexus embraces design to maintain a “provocative” flair

To even a casual observer, it’s clear that Lexus has embraced design over the last decade. Its annual design awards, which spotlight young creatives from around the world, has been running since 2013. The luxury car brand also has a presence at international design festivals, most notably at Milan Design Week since 2005. This month, Big Design Challenge debuts – a TV show competition developed by...
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